https://andymcpherson.com/ https://andymcpherson.com/images/home/home-about-am.webp Andrew McPherson, writer and analyst on agentic commerce and AI assurance Andrew McPherson, writer and analyst on agentic commerce and AI assurance. Director, CiteCompass. Former CIO at SkyCity. Former CTO at Stuff. https://andymcpherson.com/images/home/home-service-2-am.webp Agentic Commerce How agents shop, evaluate, transact, and operate on behalf of buyers and businesses, and how the protocols, payments rails, and merchant infrastructure underneath are forming. https://andymcpherson.com/images/home/home-service-1-am.webp Trust, Identity, AI Risk and AI Assurance How agents and AI systems are authenticated, authorised, audited, insured, and held accountable, and what that means commercially. https://andymcpherson.com/images/home/home-service-3-am.webp Commercial and Technical Readiness What companies need to do to stay visible, trusted, and chosen as AI evaluates, recommends, transacts, and operates on behalf of buyers. https://andymcpherson.com/about https://andymcpherson.com/images/about/about-our-mission-am.webp Andrew McPherson, Director of CiteCompass and writer on agentic commerce and AI assurance Former CTO at Stuff and CIO at SkyCity Entertainment Group, now writing and analysing agentic commerce and AI assurance for business leaders. https://andymcpherson.com/insights/how-ai-decides-which-b2b-companies-to-recommend https://andymcpherson.com/images/blog/og-how-ai-decides-which-b2b-companies-to-recommend.png How AI Decides Which B2B Companies to Recommend https://andymcpherson.com/insights/agentic-commerce-gets-its-numbers https://andymcpherson.com/images/blog/og-agentic-commerce-gets-its-numbers.png Agentic Commerce Just Got Its Numbers. Here Is What B2B Leaders Should Do With Them. https://andymcpherson.com/insights/machine-readable-differentiation https://andymcpherson.com/images/blog/og-machine-readable-differentiation.png Machine-Readable Differentiation: Why AI Cannot See What Makes You Different https://andymcpherson.com/insights/how-to-assess-readiness-for-ai-shaped-buying https://andymcpherson.com/images/blog/og-how-to-assess-readiness-for-ai-shaped-buying.png How to Assess Readiness for AI-Shaped Buying https://andymcpherson.com/insights/the-automation-curve-in-agentic-commerce https://andymcpherson.com/images/blog/og-the-automation-curve-in-agentic-commerce.png The Automation Curve in Agentic Commerce https://andymcpherson.com/insights/what-agentic-commerce-means-in-plain-english https://andymcpherson.com/images/blog/og-what-agentic-commerce-means-in-plain-english.png What Agentic Commerce Means in Plain English https://andymcpherson.com/insights/what-gets-shortlisted-when-ai-is-the-first-evaluator https://andymcpherson.com/images/blog/og-what-gets-shortlisted-when-ai-is-the-first-evaluator.png What Gets Shortlisted When AI Is the First Evaluator https://andymcpherson.com/insights/why-visibility-is-shifting-from-ranking-to-recommendation https://andymcpherson.com/images/blog/og-why-visibility-is-shifting-from-ranking-to-recommendation.png Why Visibility Is Shifting from Ranking to Recommendation https://andymcpherson.com/insights/what-ai-mediated-discovery-means-for-b2b-leaders https://andymcpherson.com/images/blog/og-what-ai-mediated-discovery-means-for-b2b-leaders.png What AI-Mediated Discovery Means for B2B Leaders https://andymcpherson.com/insights/know-your-agent-the-identity-layer-b2b-now-has-to-build https://andymcpherson.com/images/blog/og-know-your-agent.png Know Your Agent: The Identity Layer B2B Now Has to Build