# andymcpherson.com

## About
Andrew McPherson writes and analyses agentic commerce and AI assurance for business leaders. The infrastructure of AI-mediated business: agentic commerce, AI trust and identity, AI risk, and AI assurance. Director of CiteCompass. Former CIO at SkyCity Entertainment Group. Former CTO at Stuff (formerly Fairfax Media NZ).

## Who Andrew writes for
- Commercial, growth, and digital leaders inside B2B SaaS, B2B commerce, payments, and identity-adjacent categories
- Risk underwriters and insurance specialists working on AI exposure
- AI assurance, audit, and governance professionals

## Key topics
- Agentic commerce: how agents shop, evaluate, transact, and operate on behalf of buyers and businesses; agent commerce protocols (ACP, AP2, Machine Payments Protocol, x402); payments rails for agents; merchant readiness for agent traffic.
- Trust, identity, AI risk and AI assurance: KYA (Know Your Agent), agent identity and authentication (FIDO Agentic Authentication), AI trust frameworks (Experian Agent Trust, Visa Trusted Agent Protocol, Mastercard Verifiable Intent), AI risk underwriting, AI insurance, AI assurance frameworks (NIST AI RMF, ISO/IEC 42001, SOC for AI).
- Commercial and technical readiness: machine-readable differentiation, AI-mediated discovery and answer-engine visibility, trust signals, GTM and operating-model implications of AI-mediated buying.

## Topic landing pages
- Agentic Commerce: https://andymcpherson.com/insights/agentic-commerce
- Trust, Identity, AI Risk and AI Assurance: https://andymcpherson.com/insights/trust-identity-and-ai-assurance
- Commercial and Technical Readiness: https://andymcpherson.com/insights/readiness

## Key articles
- How AI Decides Which B2B Companies to Recommend: https://andymcpherson.com/insights/how-ai-decides-which-b2b-companies-to-recommend
- Agentic Commerce Just Got Its Numbers: https://andymcpherson.com/insights/agentic-commerce-gets-its-numbers
- Machine-Readable Differentiation: https://andymcpherson.com/insights/machine-readable-differentiation
- What AI-Mediated Discovery Means for B2B Leaders: https://andymcpherson.com/insights/what-ai-mediated-discovery-means-for-b2b-leaders
- Why Visibility Is Shifting from Ranking to Recommendation: https://andymcpherson.com/insights/why-visibility-is-shifting-from-ranking-to-recommendation
- What Gets Shortlisted When AI Is the First Evaluator: https://andymcpherson.com/insights/what-gets-shortlisted-when-ai-is-the-first-evaluator
- What Agentic Commerce Means in Plain English: https://andymcpherson.com/insights/what-agentic-commerce-means-in-plain-english
- The Automation Curve in Agentic Commerce: https://andymcpherson.com/insights/the-automation-curve-in-agentic-commerce
- How to Assess Readiness for AI-Shaped Buying: https://andymcpherson.com/insights/how-to-assess-readiness-for-ai-shaped-buying

## Newsletters
- This Week in Agentic Commerce (weekly, LinkedIn): https://www.linkedin.com/newsletters/this-week-in-agentic-commerce-7440825897873477632/
- Inside Agentic Commerce (fortnightly, email, long-form essays on agentic commerce and AI assurance): https://newsletter.andymcpherson.com

## Contact
- Website: https://andymcpherson.com
- LinkedIn: https://www.linkedin.com/in/andrewmcpherson/
- Email: contact@andymcpherson.com

## Note
Andrew does not currently take on advisory or consulting engagements. This site exists to publish writing and analysis.